Crystal Campbell

Product Developer

• Developed textile and bedding collections from concept through manufacturing.

• Designed original surface patterns and product graphics.

• Collaborated with manufacturers regarding samples, packaging, approvals, and production.

• Designed retail packaging and supporting marketing materials.

• Coordinated product photography and promotional launches.

• Prepared production-ready artwork for manufacturing and commercial printing.

Graphic Designer

• Design websites, marketing materials, promotional materials, and print projects while partnering with photographers and printers to ensure high-quality images and production.

• Rebrand company identity with a fresh logo, visual direction, color guides, and print resources.

Brand & Creative Leader

• Led creative teams from concept through final production for branding, product development, advertising, and marketing campaigns.

• Developed comprehensive brand standards for packaging, advertising, print, websites, and social media.

• Directed product launches across digital and print platforms.

• Planned and directed professional lifestyle and product photography.

• Oversaw graphic design, website design, advertising, catalogs, and promotional materials.

• Redesigned company policies and pricing, improving profitability and operational efficiency.

• Built an engaged social media presence through strategic creative campaigns.

© TREE C DESIGN 2026